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In a few weeks, I have a new book coming out. It’s calledthe Profitable Farmer: Strategic Business Planning for Profit, Purpose, and Quality of Life. I co-wrote it with Julia Shanks, author of the Farmer’s Office. (It is in English but we’re hoping we can get a French publisher to carry the book too.)
The big news is that we're taking pre-orders right now!
The official release date is November 17 but we should have our copies in a few weeks. Iif you order now, you’ll be reading the Profitable Farmer before it’s officially available!
There is a 20% discount for pre-orders. (Regular price is $34,99)
The Profitable Farmer is a practical 5-year roadmapto build a resilient, purpose-driven farm business that generates profit, has purpose, and maintains (and even improves) your quality of life.
It’s written for farmers who want to improve their operations to make sure they can earn a living without burning out. It’s also for new farmers who want to set up a business that will sustain them. And it’s great for anyone who works with farmers such as consultants, agronomic advisors, teachers, or even loved ones looking to understand how to support farmers toward profitability.
Part one helps you set a five-year plan for your farm. It’s about clarifying your goals and vision, and then laying the foundation of your project across four pillars: your finances, your sales, your team, and your production.
Part twoguides you through planning the first year of that five-year plan in detail.You go deeper into each pillar:
First, you ground your finances in your profit goals, defining the revenue you need to generate and the expenses you can afford.
Next, you plan your sales strategicallyto make sure your marketing channels are profitable and that you have the right quantities of harvested crops to meet demand.
Then,you build a balanced team capableof supporting your operations effectively while staying within your budget.
And finally,you plan your productionto grow the right crops for your sales plan, in the right proportions, and at an affordable cost.
The book connects all these pillars together so you maintain a healthy balance and don't take on too much at once. Because the ultimate goal is to have a farm that feeds your quality of life, not a farm that leads to burnout.
Part three takes place at the end of the first year, when your review and reflect on what happened, and lay the groundwork for the following season.
Pre-order your copy today!
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